I väntan på att få låna lösenordet till själva nyckeln till digitalt värdeskapande, @sweden-kontot, som numera som bekant ägs av svärmorsdrömmen extraordinaire, @zachbraff, pågår febril aktivitet bakom #bakjour-redaktionens potemkinkulisser, förrädiskt utstyrda i villaidyllens mexitegel. Hur ska man kunna förmedla denna väv av digital opinionsbildning och ädlaste meta som är neojournalismens evangelium, på ett språk som alla förstår? Frågan är givetvis berättigad, men svaret lika självklart som genomskinligt: Via det enda verktyg, av .gud oss givet, som löser tungans band och gör det möjligt att medborgarna i landet Internetz att mötas som bröder, Google Translate.
500 bloggposter (and counting) från #bakjour kommer från och med nu att publiceras på slumpmässigt utvalda #gammelmedie-sajter och länkas i @sweden-tweets, till en global community som törstar efter news och framtid.
It starts today, in this very moment. The beginning of the new beginning.
”Our most exciting project to date ™
Tomorrow is the new yesterday. There are born our idea of a journalism beyond comprehensible.
For us it is a way to practice our ideas about how the reality should be moved to the internet. For us it is reality already on the internet, and only on the Internet.
We believe we need to let the narrator love his story more than his family, his friends and his property, follow it into the comment fields where it grows into a three dimensional image of our time. We believe that arbitrary force is the new researching and that view is the new story.
We believe that we must let our own arbitrary spirit DNA merge with all the stories that floats around us in the new reality. We live our lives in real time. Real time is the new stage.
For some of you, this is our most exciting projects to date that are rejected for further breakfasts where you let the taste of instant coffee mixed with the unmistakable taste of lead from the ink in the morning paper.
For a few, it will only be texts, people and blogs. Let’s say it directly: We are not blogs. We are opening a window into the present. So many try to put #oncall in a tray. Nobody plaster my #oncall in the corner!
A known media profile called us ‘Sweden’s second most fascinating neo Web journalistic bloggers’. Do not remember who. But it does not matter. All information is free. Free means free. You just have to go and pick and fill appleknyckarbyxorna.
We are the straw in the real pipeline of information. No lumps, just juice. Easy to digest.
Reality never takes a break. We have #oncall.”
/ @kallekarlsten